How agritech entrepreneurs are helping cows in the mood for love

Playing cupid to cows isn’t what you’d call a traditional agricultural job, but agri-tech company SellMyLivestock aren’t ones for doing things the conventional way.

The UK-based start-up made headlines around the world last Valentine’s Day after they launched ‘Tudder’, a Tinder-inspired dating app designed to help farmers match potential partners for their cattle.

By swiping right on cows they liked the look of, farmers were taken through to the SellMyLivestock website, where they were able to…