Bollywood’s milk round: How an online milk service has created India’s celebrity milkmen

Caroline Stocks
6 min readAug 27, 2019

An online subscription service which delivers milk to Bollywood stars has helped an entrepreneurial farming family build one of the biggest dairies in India.

Parag Milk Foods processes and hand-delivers chilled milk from its dairy farm in Manchar to almost 50,000 consumers across some of India’s biggest cities.

Sold under its Pride of Cows brand, the service — which is only available by invite — has won high-end fans including actors, celebrity chefs…

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Caroline Stocks

UK journalist via Spain and the US • Writes about food, agriculture and the environment • Agtech nerd •